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The PayPal EOY Show

PayPal wanted to create a dynamic programme of virtual events for PayPal’s end-of-year party 2022 to connect remote teams across the US and EMEA. I collaborated with the sales team to craft a central theme and narrative inspired by popular game shows. This playful approach aimed to spark excitement and active participation amongst remote teams across the US and EMEA. The crafted identity was and nostalgic mix of bold graphics, interactive elements, and a touch of healthy competition to mirror the excitement of a live game show.

Reimagining Connection Through Virtual Gameshow Extravaganza!

Role Art Direction & Design 

Field Branding, Experience Design, Print & Digital

Agency FUEL  

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Game On! 

Interactive Stage Design

for Virtual Celebration

Imagine a virtual stage transformed into a dynamic gamescape, complete with engaging challenges and opportunities for teams to connect and celebrate their achievements. 

 

I crafted a dynamic stage that was built from colourful, reconfigurable cubes. These cubes held interactive surprises like telephones and gramophones, seamlessly woven into the game show narrative by the host. This dynamic environment, coupled with strategic lighting and motion graphics, aimed to replicate the excitement of popular game shows and ensure an immersive, engaging experience for the global audience.

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