Google 'UNWRAPPED!'
FUEL was tasked with bringing Google Ireland's end-of-year celebration to life. We envisioned it as the entire Google office transforming into the exciting gift itself. I developed the visual identity with with each letter hinting at the exciting activities planned for the final week of events, increasing anticipation.
Over three weeks, we 'unwrapped' 60+ events, each day themed around a unique aspect of the Googler experience. We collaborated with renowned personalities like Panti Bliss, Joe Wicks, and Paddy Delaney. Seeing these familiar faces, alongside the creative visuals and event design, helped ensure that Googlers were thoroughly captivated throughout the entire program.
60+ Events.
21 Days.
1 Theme, 'Unwrapped!'
Role Art Direction & Design
Field Branding, Experience Design, Print & Digital
Agency FUEL
Project Lead Sarah King
