WellFest - The Re-brand
In 2023, I had the opportunity to rebrand WellFest, Europe's largest outdoor health and wellness festival held in Dublin. Our goal was to inspire people to embrace a holistic approach to health in all aspects of their lives.
WellFest 2023's rebrand aimed to inspire holistic health through a fresh, inclusive visual narrative. By emphasizing community and empowerment across social media, website, videos, and ads, we reached 143K+ Instagram accounts proving the effectiveness of our clear message, impactful visuals, and multi-channel approach.
Breaking wellness sterotypes:
A fresh visual narrative that fosters connection, inspires diverse individuals, and empowers well-being journeys.
Role Art Direction & Design
Field Branding, Strategy, Campaign, Print & Digital
Agency FUEL
Project Lead Sarah King
Expanding the "W" to Empower Wellness Across Ireland
WellFest's visual identity has been amplified. The iconic "W" now serves as a unifying element, tying together its diverse events across Ireland. This cohesive design, encompassing elements like color palettes and imagery, fosters a sense of connection and support within the wellness community.
The "W" itself becomes a memorable symbol of WellFest's mission: inspiring individuals of all backgrounds to prioritize well-being and embrace healthy lifestyles. Through impactful design experiences in each city, WellFest motivates individuals to take charge of their holistic health.
